Writing & Editing Good copy relates information in a manner that’s compelling and meaningful to your intended audience. But that’s just the start. Great copy can rattle the rafters like a gospel choir, singing the praises of goods or services. It can seduce. Persuade. Inform. Teach. And entertain.
Strategic Marketing Planning Imagine walking a tightrope. Blindfolded. Spending a fortune in time and labor marketing your products and services without the firm footing of a strategic plan is just as risky. Let's optimize your efforts.
Web Content Websites, blogs, free white papers or article downloads. A big brass ring is ready for you in cyberspace. Have you grabbed it yet?
Social Media We're talkin' 'bout a revolution called social media. Social media have indeed revolutionized the way the world communicates. Social media campaigns are interactive, immediate and cost-effective. Best of all, they enable you to have one-on-one interaction with your target audience. Let me take the mystery out of these new marketing tools and put them to work for you.
Advertising Stand out in the sea of advertising and you've won half the battle. How? By being strategic, more compelling and extraordinarily unique. But we have to stay on strategy and be faithful to your positioning.
Public Relations Face it, your messages are more credible when your audiences know you didn't pay for them. Media coverage, article placements, speaking engagements, endorsements by early adopters—they all pack a powerful punch.
"I've known Susan for 15 years and she has always been a role model for me as a strategic marketer and writer. She is the quickest study I've ever met. She can perform deep research and write like an expert on just about any subject inside a day or two. She has a sharp, creative mind and can crank out dazzling work without any hand-holding. She consistently over-delivers and enhances every project she works on. A consummate professional if there ever was one!"
- Robert Helstrom, Owner, Kazzoe, LLC, Traffic Geyser, LLC & Voice Follow Up, LLC.
"Susan is one of the most creative PR professionals that I've worked with. As Interactive Media Director at The Hiebing Group, I depended on Susan's ability to formulate, create, and manage content for Hiebing clients. She was a pleasure to work with and a must-have for client brainstorming sessions."
- Troy Janisch, Marketing Communications Director at Sentry Insurance; Publisher/Blogger at Social Meteor.